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Resource: Books (380.1500) Good to Great: Why Some Companies Make the Leap... and Others Don't     
Author: Jim C. Collins and Jim Collins
Publisher: HarperCollins Publishers, 2001
Length: 320 pages
Heading:
Subjects: Corporate & Business History - Strategies; Entrepreneurship; Leadership; Management; Management - General; Organizational change; Strategic planning; Technological innovations
Location: HD57.7 .C645 2001
# Copies: 1
ISBN/ISSN: 9780066620992
Description: FROM THE PUBLISHER: The Challenge

Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning.

But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness?

The Study

For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great?

The Standards
Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merek.
Age Groups: None specified.


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