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Resource: DVD (WHYLEA) Why You Buy: 21st Century Advertising     
Publisher: Learning Seed, 2006
Vendor: Learning Seed
Length: 20 sessions
Heading: SIS — Social Issues
Subjects: Christian Social Issues; Money Management
Location: SIS
# Copies: 1
 Description: Advertising once aimed to persuade or claim product superiority. But today's ads often make no claims for the product and use subtle tactics to get around our substantial defenses against commercial arm twisting. This video looks at person-to-person selling, direct mail, ads and emotions, and TV commercials to reveal how they sneak under our persuasion radar. We recommend this for classes or groups studying money management, to help older adults understand newer marketing techniques, and to arm young people with knowledge to see that they may not be in control of their purchases. DVD
Age Groups: None specified.


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